The Miracle Subscription Service that is MoviePass
Julia Howe
Latest posts by Julia Howe (see all)
- Being Black at the University of Iowa - February 15, 2018
- The Miracle Subscription Service that is MoviePass - January 28, 2018
- Girl Boss(es) Profile: University of Iowa Women in Business - November 26, 2017
Like most apple-pie eating Americans, I enjoy watching movies.
Recently, I stumbled upon a subscription-based service called MoviePass that has saved me several bucks and allowed me to see many movies new to theatres, like The Post, which made for a solid date night with my boyfriend last Thursday.
Basically, you pay $9.95/month and receive a card in the mail a week later that serves as your ticket to see as many movies –any time, any theatre– that you please.
It sounds too good to be true, and it kind of is. Honestly, I have no clue how they’re making their money. MoviePass began last summer and has just hit 1.5 million subscribers. It’s relatively microscopic compared to other subscription services like Hulu and Netflix and I’m a bit puzzled as to why that is.
With MoviePass, you’re paying the same monthly rate as Netflix. No, you can’t choose from thousands of movies and TV shows and no, you cannot enjoy the comfort of your Tempur-Pedic as you look on.
This subscription gives you an experience. It gives you a reason to get out of the house and make plans with your friends. It lets you see the newest releases that you actually want to see. For me, it’s the buffer I need to keep my sanity after hours of studying and pencil-pushing.
You only have to see one movie each month to get your money’s worth. That’s the beauty of it. See 5 or 6 movies? I’m pretty sure MoviePass is the one bleeding. They pay the theatres full ticket price every time you swipe that shiny, red card. In fact, I’m almost positive there business model relies on people paying the monthly fee and forgetting to use their card.
I’m gonna take advantage of that and see all the movies my heart desires, and so should you.
